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ESPRIT SWIMWEAR
Project Type
Creative Direction -Head of Design and Buying
Date
2019-2022
Location
Germany
As VP of the Bodywear and Sports division at Esprit, I was responsible for the seasonal creative direction and leading a team of talented designers and buyers to deliver beautiful collections that align with the rich heritage and brand DNA of the Esprit.
Swim and Beachwear were key categories for the business in Spring/Summer season and delivered turnover of approximately €40M annually. During my time at Esprit I elevated the product design handwriting ensuring that we delivered modernity, brand aligned fashionability and sustainability throughout the collections. I worked to streamline and deliver clear colour flows and design storytelling that would enhance the seasonal creative brand concept.
