AMOSTYLE by TRIUMPH

As Creative Design Manger, I worked directly with the Global Creative Director on the rebranding and product development of Triump's sub brand Amostyle. Amostyle is a brand focused on a youthful consumer inspired by youth culture with a nod to the retro vibes of the rich Triumph archive.
I was fully responsible for the design concept development of the brand DNA guidelines as well as creating the products for global launch collection.