ESPRIT LINGERIE, LOUNGEWEAR & SLEEPWEAR REBRAND

During my time at ESPRIT I refined the design handwriting and visual language of the Intimates, Sleep and Lounge category focusing on a modern feminine handwriting that elevated the brand perception.

I segmented the collection to cater for the different moments and needs of the modern woman and rolled out this concept to the design team and brand marketing in order to influence both the product creation and the brand imagery and creative assets. The collection was broken down into key categories of Essentials, Lounge and Lingerie

I refined and perfected the Bra fit library, consolidating shapes and establishing a fit concept to guide the consumer to their favourite fits and shapes.
I streamlined the buying and assortment plan to ensure option efficiency and improved sell through.